Echinacea Purpurea is a flowering plant in the sunflower family that is native to North America. Native Americans have used Echinacea to treat ailments and sickness for thousands of years. Traditional medicines that contain Echinacea are used to treat burns, wounds, insect bites, snake bites, throat infection, toothaches, cough, pain and stomach cramps. Research has shown that Echinacea Purpurea stimulates the immune system and today many people take Echinacea to reduce the symptoms and shorten the duration of the common cold and flu, it's also used to help the body fight off infections.